From Mexico City
to Milan, by design.

Product designer with over 10 years of experience designing digital products in fintech, retail and service platforms, from user research and wireframes to high-fidelity prototypes and handoff.

2008–2017Mexico City

Where it all started

I studied Design and Visual Communication at UNAM, then grew from in-house brand designer to front-end designer: print, online banking and e-commerce.

2008–13Bachelor in Design & Visual Communication · UNAM
2013–15Marketing & Communication designer · Carel
2015–16Junior Web Designer, online banking · Tech & Design
2016–17Front-end Designer, e-commerce · Entrepids
2017MEX → MXP

Mexico City → Milan

Moving to Italy to study Interaction Design. Almost 10,000 km over the Gulf of Mexico, the Atlantic and the Alps.

2017Milan · UTC+1

Seven hours ahead.

A new city, a new language and the beginning of a new chapter. The clock in the top bar still keeps both time zones.

One route, two cities

2018Milan · NABA

Master in Interaction Design

The master strengthened my approach to designing meaningful digital experiences through user-centered thinking. It helped me bridge design, technology, and human behavior to create intuitive and engaging interactions.

Prototype developed during a Tangible Interaction workshop
InteractionPhysical computing
Workshops at NABA
  1. Team mapping ideas on paper at a table, with user flows and a proto-persona pinned on the wall01Experience design
  2. Research plan on paper: goals, people, research framework and methods written on sticky notes02Service design
  3. Sticky notes clustered on a design research sheet about shopping factors03Branding design
  4. Diana coding at a laptop next to an Arduino breadboard prototype04Tangible interactions
2019–20Assist Digital

My Vodafone app

UX Consultant embedded in the My Vodafone App team, redesigning the offer activation flow to simplify the user journey and reduce friction across key touchpoints.

UXB2C appTelco
2020–25Wash Out

Five years, one ecosystem

Led end-to-end design for Italy’s leading at-home car wash service, operating across six Italian cities and Paris. Designed the consumer and operator apps, B2B platform, operations dashboard, and website. Built the design system, integrated the Telepass SDK, and led the brand redesign.

~60field operators
~10enterprise clients
15ops team users
Product designStartup
Along the waySide projects

Motion, identity & community

Animated illustrations: cars, a courier on a bike, an envelope and a gift box

Motion

Animated illustrations and microinteractions built in Lottie.

David Legnami logo embroidered on a black polo shirt

Graphic identity

Creating visual identities that bring brands to life through cohesive design, typography, and visual storytelling.

2025 Milan - Today

UX Designer at POLIMI Graduate School of Management

Designing the didactic platform and institutional website, running focus groups with students and coordinating external agencies with the Digital Innovation and Marketing teams.

Design thinking,
in the room.

I act as a facilitator in multidisciplinary teams, where technology and communication intersect. Workshops are where research, business and design meet and decide together.

  1. 01

    Empathise & Discovering

    Interviews, focus groups, and observation to understand users’ needs.

  2. 02

    Define

    Synthesising insights into clear problems and shared goals.

  3. 03

    Ideate

    Bringing business, tech, and marketing together to explore ideas.

  4. 04

    Prototype

    Turning initial sketches into interactive Figma prototypes.

  5. 05

    Test

    Testing with users and refining solutions through iteration.

Workshop tools
MiroFigJamMazeHotjar